Scotch and Soda
West Coast Senior Visual Merchandising Manager Los Angeles, CA March 2014-May 2022
Work with in-store teams across 19 locations, ensuring they uphold the Scotch & Soda visual standards.
Partner with the Global Visual Merchandising Director and Director of Retail to create guidelines and directives for all 45 US & Canada stores.
Style special shopping events in locations like the Chateau Marmont and John Lautner’s Sheats-Goldstein house.
Open 16 stores and remodel 2 throughout US & Canada, starting from an empty shell handed over by the construction team, to adding fixtures, clothing, and window displays, then to start of business.
Setup trade show booths to feel like one of the stores, using signature fixtures and placing product in the same way.